Movie trailers vs recruitment campaigns
If a trailer excites and inspires you, you book the tickets /download and watch the movie.
At this point, you are expecting to uncover the complete story that the trailer indicated.
If it is similar, in both tone and matter, and you enjoy the indulgent experience, when you leave the
theatre, you will recommend 10 others to watch it!
But if the movie is not taking off from the trailer, you are likely to walk out mid-way. And definitely
spread the negative review far and wide.
Works in the same way as the trailer. It needs to be an authentic window into what you will witness next
from onboarding to working to retire. The more seamless and delightful the experience, the more
referrals it can earn, leading to better quality applications.
Talent Acquisition campaigns are the trailer of your Employer Brand
Similar to the movie trailers, the recruitment campaign should not only help draw more potential talent
into your fold, but also the right kind of talent that will identify with your culture and align with your
Before booking your tickets, when you want to know how the movie really is, you are likely to ask
someone who has experienced it. Similarly, Employer Brand campaigns on social media channels must
1.Inside-out engagement stories
2.Employee’s unbiased opinions of what it FEELs like to work in your organization
3.Stories of collaborative work and achievements
4.Talent profile related positive triggers – such as hustle that the young audiences are a part of or
the stability that your older talent enjoys
5.The policies or HR Practices in action – whether it is flexibility, care, or DEI
6.Stories of wins that talent gets to take away during his/her tenure at the organization
This list will be unique for every organization.
At Pomelo, we focus on helping build a recruitment campaign that makes you truly unique, differentiated
and with a compelling story that can bring the right talents into your fold.
If you are looking to strengthen your employer brand, do write to us. We are happy to have a popcorn
(actually, prefer coffee) and a conversation!