Sanjay Trehan is currently a Digital & New Media Consultant. With over 30 years’ experience in the exciting space of new media and advertising across web, video and mobile content landscapes and monetisation models, he is now helping create disproportionate value for companies.
Sanjay currently provides consulting services to some of the top brands in digital media, marketing, and online advertising, as well as start-ups in India. He has helped several companies scale their business using strong partnerships, new monetization models, content syndication, content mix and tiering, video, and audience acquisition strategies.
Before turning a new media consultant, Sanjay was the Business Head-Digital Content & Syndication with HT Digital Streams Ltd. Earlier he was with MSN India for Microsoft Information and Content Experiences (ICE) Group as its Head & Executive Producer. A seasoned internet professional, Sanjay brings a deep understanding of the converging media ecosystem.
Prior to joining Microsoft, Sanjay was the CEO of NDTV Convergence Ltd., the digital arm of NDTV. Under Sanjay’s leadership, NDTV Convergence incubated many new initiatives in the Web 2.0 and mobile space including the revamp of NDTV.com and the launch of India’s first full-service WAP portal.
Prior to NDTV, Sanjay was Vice President Broadband and Web 2.0 at Times Internet Ltd., where he rolled out a number of verticals and built Web 2.0 communities. Previous to that, he was the Chief of Internet at Hindustan Times, where he played a key role in turning the website into a profitable business.
An alumnus of St. Stephen’s College, University of Delhi, Sanjay is a founding member of Internet and Mobile Association of India (IAMAI). He has also published a book of poems.