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United for Air CSR initiative is a collaborative effort between Carrier and United Way to support sustainable and clean air initiatives in India. The initiative focuses on promoting environmental sustainability, improving air quality, and supporting the communities in which Carrier operates.

The initiative has been kicked off with the installation of air monitors and AQI display boards at multiple locations in Gurugram, along with a dedicated smartphone app and website, that serves as a ready reckoner for Air quality levels in the city.

Pomelo Digital will be responsible for devising campaigns online & offline, supporting on-ground events and media amplification. The scope also entails managing always on social and creating new functionality on both the website & the mobile app.

“We are thrilled to contribute to this significant cause and promote citizen-led initiatives for clean air. Our goal is to raise awareness for sustainable living and support a low carbon footprint. We recognize the vital role digital media plays in leading consumer movements against pollution, and we are committed to leveraging its potential to drive positive change” said Sonya Sahni, Director Pomelo Digital.