Sonya is an accomplished marketing professional with expertise in Digital Marketing & Employer Branding, with over 2 decades of experience in creating integrated, multi-channel digital marketing & employer branding campaigns. She has seen the digital landscape evolve over the years from being just an information dissemination channel to a channel of reach, commerce, data & insights, fuelling today technologies.
Prior to Pomelo, Sonya co-founded iStrat and successfully divested her stake to Publicis Groupe. There she had had the opportunity to lead a terrific team who won at several award shows, the awards include a Cannes Silver for the Adopt a Pothole campaign for Apollo Tyres and CMO Asia Awards for Best Social Campaigns for Bharti AXA GI. Her new venture Pomelo Digital is built on two service offerings Employer Branding managing employee experience from pre-hire to retire and Digital Communication targeting consumers. Pomelo Digital Partners with clients like Dr. Morepen, Freecharge, CII, Sanam S4, Hindware
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