We are talking to the Zennials

Our insight: 43% zennials say they prefer a fully self-directed and independent approach to learning. They are self-starters and they want to be part of the HUSTLE.

The Idea: The FCians 10x Rally

Present them the attitude, fervor and speed they need – as a team, or individually – to deliver the next level growth.

Use the most charged up team sports wherein the journey is hard, the finish line far – but everyone comes together to ensure that it is crossed.

Design theme: Car Rally and Rafting 

Setting the tone necessitated a journey internally with the employees.

We started with teasers (emailers) and brought it alive in internal wall covers, posters and danglers with both physical and virtual photo op to catch the geared up looks, when we told them “see the possibility, not the problem” | “amazing things happen when you take charge” | “Now it’s time to shift the gear and get on a overdrive.”

Milestones they had to cross along the way were brought alive with timelines. Badges of achievements marked all small and big wins.

The Result

“The internal communication campaign helped us bring everyone to the same platform. The various collaterals placed on our walls and desks, for the entire year, constantly reminded people of the goals we were chasing and motivated them to go beyond their limits and be fearless to try new things, learn and grow.”

Raghav Garg, Freecharge